The company continues to change retailing trend through its rapid, vertically integrated supply chain. CO., LTD. As of the year, 2018 Uniqlo has a chain of 13000 stores spread across 20 countries in Europe, Asai Pacific and America. INTRODUCTION 1 0 obj Communication and Information Technology are absolutely vital to managing the constant interface of various functions and management of the huge variety of product information.

GRI is a framework widely used by the top global...... ...http://ivythesis.typepad.com/term_paper_topics/2009/09/what-makes-uniqlo-as-a-popular-casual-wear-brand-in-hong-kong.html /Contents 18 0 R UNIQLO /Parent 2 0 R GBMP 509 – M1 December 2, 2013 Mike Assad Victoria Markowski Adam Mawer Cecilia Setiawan Timothy Wong For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules and prioritising customer requirements. L�'�2sc�?�o�?�|�3���4í&�V�g�f�k&DHpWvYw #H�-�������N���8F��ewl��Q�k�o���?�Љ�)����,m��1R�c��u�r���餍@#]��i�E���8����^��\�T��~G}�xpH�cAG������-�GR#I��#}j����,�hX���wrgBX��/l̚΢�I[�ՙ܁m��b��H^fZ����Q8I���;�l՟��GqAw��t3��^�ܥC͖�艆���bM*Ě�U8�*S���w�/�;�N, b'�2�"%�(�Ռ�m��]��v����&M��eoW;�.�����}O�>"���o)Ɨ�r������?���>wco2K�>�MP��q(T��F4� �W�A���S�P�. Supervisor: Eva Wittbom

UNIQLO is a combination of the words unique and clothing. /StructParents 11 Company background…………………………………………………………………………………....………4 Uniqlo has been quick to adapt to foreign cultures without diluting its Japanese values and the company has been popular for the quirky styling and innovative designs in casual wear. b CABIN CO., LTD. Implementation ! 7 0 obj Their full name of the brand was UNIQLO Hong Kong Limited.

/CropBox [0 0 595.3800048828 841.9799804688] The decision to expand into a foreign market should not be taken lightly. 9 0 obj endobj Equity-method affiliate) 8 0 obj

b VIEWCOMPANY CO.,LTD. H&M is one of the best-known western fashion retailers, while UNIQLO is a fashion retail brand from Asia which has successfully accessed the western market.

Business and Management /Parent 2 0 R Executive Summary /Filter /FlateDecode

/Tabs /S x��=kw�6���+��v�=�B�૷�g�ܺ'M����m�g#�6E�rR���yI@�׻��H 3�`^$����y��Ͼ������^^6���Gg۫ٿ��\5�G?���޷������|Q�J������A4���� ��$ɢ��=�����A�V�\�ʸ�?Ռ����u�9�1�y������������Y��D�\%��.���{ Ih��Z��XdВpKCO�H������y����u�#���i���%(����.a\3��d�������/M�o/�}3?�QG�����O�/ix�F�u��� ��P�I��D'�h�Y�4��`���~�"��#�"��Ρg�ݭ� Determining which markets to enter must be analyzed in depth to assure relative long-term growth and profit. Understanding of the article Senger (2011) indicated, "Canada is the perfect test market for a first foray into international expansion: there is a mainly English-speaking population, Canada's close to existing supply chains, and its consumers already know U.S. >>

As our society advances towards a global society, and companies begin to transition themselves into multinational and global organizations, the question of which rules and regulations should the company follow is likely to precipitate. If you need assistance with writing your essay, our professional essay writing service is here to help! However, Japan's economy contracted in the latest quarter, signaling that like Europe it may already be in recession, further weighing down world growth. Clothing varieties and new styles both require apparel enterprises to respond quickly to market demand. UNIQLO: UNIQUe cLOtheS, UNIQUe ShOppING  eXperIeNce  >> The reason for selecting Zara is that it is one of the world's largest fashion retailers and is one of the fastest growing companies in the fashion industry. CO., LTD. We have tutors online 24/7 who can help you get unstuck. On the other hand, we use PESTLE framework or SWOT analysis to analysis the company external situation. Simply put, 1 point increase in their culture strength scale translated into 3 percent increase in performance. %���� Definition varies from a study to study, but it is agreed that a strong culture is one in which values are “simple, widely shared, and strongly held” (O’Reilly 1991). /CropBox [0 0 595.3800048828 841.9799804688] /Resources 14 0 R In 1998, UNIQLO began a revolution in the Japanese fashion industry with a now-legendary line of fleece garments that came in a gradient of colors and were sold at an affordable price of ¥1,900 each. Industry Analysis REASON FOR SELECTION Course Hero is not sponsored or endorsed by any college or university. Appendices……………………………………………………………………………………………………….17 LGT2106 Tutorial 2 Question.docx - LGT 2106 Supply Chain Management Tutorial 2 Case The Future of Fashion Retailing Uniqlo Zara and H&M Uniqlo, 1 out of 1 people found this document helpful, Case : The Future of Fashion Retailing: Uniqlo, Zara and H&M, approach-part-2-of-3/#2715e4857a0b25d2bd5d39a0, approach-part-3-of-3/#2715e4857a0b573b050d6dbf. b FRL Korea Co., Ltd. Authors: Greg Jogie Ayaz Shukat Master thesis – FE2413 Spring 2010 The main purpose of the firm’s supply chain network towards global outsourcing is to get low priced quality product delivered promptly to the customer at the right time. /Group 22 0 R Although the world has recently faced a recession, but still in the fiscal year of 2014, the gross revenue of the company had reached around $20 billion. /Parent 2 0 R /Group 19 0 R The demands are often heard when news hits of problems in the supply-chain. Zara has become the leader in the rapid growing and fast changing fashion industry.



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